Local News

Rushmore fireworks seen by many

| Wednesday, July 12, 2006

PIERRE -- About 62 million viewers nationwide watched as fireworks soared above Mount Rushmore National Memorial on July 3, according to the South Dakota Department of Tourism.

The most recent numbers show television viewership of the fireworks display more than doubled 2005's numbers. The South Dakota Office of Tourism broadcast the July 3 fireworks live by satellite to media throughout the country.

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"Allowing us to reach millions of potential visitors from across America, the Mount Rushmore fireworks satellite feed is a successful marketing effort the Office of Tourism uses to gather national attention for South Dakota," said Billie Jo Waara, director of the South Dakota Office of Tourism.

The number of viewers reported earlier did not include the complete estimates available to the Office of Tourism by Nielsen Media Research.

ABC, CBS, FOX and The Weather Channel were among the national media airing the Mount Rushmore fireworks footage. Affiliate stations in Atlanta, Baltimore, Boston, Chicago, Cleveland, Denver, Detroit, Honolulu, Houston, Indianapolis, Las Vegas, Los Angeles, Miami, Milwaukee, Minneapolis, New Orleans, New York, Philadelphia, Pittsburgh, Phoenix, Seattle, St. Louis, Washington and other American cities also used the satellite feed.

Downloadable high-resolution photos of the Mount Rushmore fireworks were provided to newspapers throughout the country through Tourism's media Web site.

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