PIERRE - Almost 53 million people saw the July 3 fireworks
display at Mount Rushmore National Memorial, according to the state
Office of Tourism.
That's because the display was broadcast live via satellite to
media across the nation, the tourism office said in a
release.
"The fireworks satellite feed is a powerful marketing tool for
the Office of Tourism," said Billie Jo Waara, state tourism
director. "It allows us to reach millions of potential visitors to
South Dakota, and gives us national exposure for a very small
fraction of what it would cost to advertise to all of those
millions."
The Office of Tourism said ABC, CBS, CNN, FOX and The Weather
Channel were among outlets that aired Mount Rushmore fireworks
footage.
