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Gambling has generated more than $1.5 billion for South Dakota

Lottery a 'windfall' for state

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buy this photo The South Dakota state lottery is celebrating its 20th anniversary. Lisa Armour, along with daughter Breanna, 6, buys a ticket recently from Dale Olheiser at the Mount Rushmore Road Safeway store in Rapid City. (Steve McEnroe, Journal staff)

Marvin Robinson of Rapid City is one of the people to win big during the almost 20 years that the South Dakota Lottery has existed. Robinson won $68,995 in the Dakota Cash Jackpot on Feb. 16, 2006.
Robinson, who works in Rapid City as a janitor at the South Dakota School of Mines & Technology, is a longtime lottery player. He has been playing in South Dakota for a number of years and played when he lived in Indiana and Illinois.
Robinson used the Dakota Cash Jackpot money mostly to pay off credit cards and his motorcycle.
"I just paid off a few bills," he said. "I didn't quit work or anything. I just paid off a couple credit cards. It was like a small windfall."
He said he plays for excitement and the chance to win the big one.
Robinson calls himself an "avid lottery player." He gambles once in a while in Deadwood but mostly sticks to buying lottery tickets. He is still waiting for the payout that will allow him to quit his job.
"I'm just shooting for the big one," he said. "I feel like I'm going to hit it one of these days."
Robinson isn't alone. Since the South Dakota Lottery system kicked off almost 20 years ago, it has generated more than $1.5 billion for the state of South Dakota.
Over those years, the lottery system has seen a lot of changes and challenges, produced a lot of big winners, and more than likely quite a few losers.
It all started April 2, 1987, when the bill authorizing lottery in South Dakota was signed into law. Then, on Sept. 30, the first scratch ticket was sold. Video lottery was started Oct. 16, 1989, and the first Lotto ticket was sold Nov. 15, 1990.
South Dakota Lottery Executive Director Norm Lingle said the system was created to generate state revenue.
"The lottery was put in place to basically generate revenue for needed state programs and projects," Lingle said. "It continues to be the mission and goal of the lottery to continue down that path."
Over time, the system has done just that, raising money for a variety of different entities in its almost 20 years of existence.
Since its inception in 1987, the lottery has garnered $382,231,911 for the state's General Fund, $25,274,474 for the Capital Construction Fund and $1,155,387,308 for the state Property Tax Reduction Fund.
The money for the General Fund goes towards supporting K-12 schools, state universities and technical institutes, according to information provided by Mike Mueller, director of advertising and public relations for South Dakota Lottery.
The Property Tax Reduction Fund money goes to reducing local property taxes on owner occupied and agricultural land, according to Mueller. And the Capital Construction Fund money helps local communities pay for rural water systems, community drinking water and wastewater improvement projects and recycling and waste disposal programs.
Over the span of years that the lottery has raised those millions of dollars, it has also changed technologically, Mueller said.
For instance, scratch ticket winners used to have to redeem their prizes at the stores where they bought the tickets. Since 1994, a tracking system has centralized that system so winners can redeem their tickets anywhere, Mueller said.
"I think that really opened up the possibilities for our players, and they responded well to it," he said.
Also lottery terminals, which used to be connected by phone lines, are now connected by satellites, which make transactions go much faster. And the state has produced a more efficient system of printing tickets, which leads to more money being available for state funds.
"It's kind of a matter of inches, I guess, is how I would describe it," Mueller said. "As things come up that allow us to be more efficient, we do that."
And just who is buying all those lottery tickets?
Mueller said that depends on age.
"Probably the fewest players we have are between 18 and 24," he said. "Once they get beyond 24, even 30, that's where we see the majority of our players."
Mueller said buying a lottery ticket is not as exciting for younger people.
"I think the game itself isn't as interesting to that age demographic," he said. "Certainly I think that would be true with our lottery tickets, where you buy your ticket and wait up to three days to find out if you've won. It just may not hold as much interest to them because they are so used to so many rapid-action entertainment avenues."
A number of people have won large prizes while playing South Dakota Lotto. The largest was Bill and Tina Nguyen, who won $116,800,000 playing Powerball in 2006.
The second largest was a $50,900,000 jackpot won by the Watertown 34 group in February 2003.
Although the lottery has raised a large amount of money for the state and produced many big winners, there are those who challenge whether the revenue is worth it.
The most controversial issue has been with video lottery. Video lottery has faced challenges from the Supreme Court and has been voted on by the citizens of South Dakota four times.
Dave Jetson, a counselor for Jetson Counseling in Rapid City, works with a variety of addicts, including those who are addicted to gambling.
"I've seen it tear up families - divorces, losing their homes, losing family connections," he said. "Basically, they can lose everything."
He said video lottery is the most addicting of the three kinds of lottery in the state.
"I think there's a bit of an addiction (with scratch and Lotto tickets), but it's not as devastating as video lottery because most people aren't going to spend 5 or 10 thousand dollars," he said.
Jetson said video lottery players gain more of an emotional attachment to playing and receive a natural high from it.
He said there are those who can play video lottery in moderation, but people who have addictive personalities should stay away from the machines.
Lingle said the South Dakota Lottery does what it can to prevent people from falling victim to gambling problems, including posting warning labels and phone numbers for people to call if they think they might be addicted.
"I think the lottery has been very straightforward in recognizing that some people may have an issue with the lottery … just as some people have issues with alcohol and tobacco," he said.
Lingle also said the South Dakota Lottery provides up to $214,000 per year to the Department of Human Services to assist with gambling treatment.
Lingle said the future of the South Dakota Lottery looks strong, as long as the system keeps the people's trust by being fair.
"Everyone has an equal shot at winning the prizes," he said. "The randomness is there. You have just as equal of a chance at purchasing a winning ticket in Buffalo as you do in Sioux Falls."
He said lottery officials are always looking to keep the "security and integrity" of the lottery system.
Mueller said lottery officials continue to come up with new ideas for the lottery system, including about 25 new games each year for the tickets. That includes a new scratch ticket that will come out on Sept. 30. It will cost $20 but will have a possible payout of $200,000.
As far as keeping the controversial video lottery system around, Lingle points to the choice of voters in South Dakota.
"The citizens of South Dakota have voted four times specifically on video lottery," he said. "They have affirmed keeping that program around."
Jetson believes it will be around for awhile, too.
"I believe it's here to stay. What drives the economy is revenue. And it's been a great revenue producer for South Dakota," he said. "I wish there would be a healthier revenue generator personally. But because it's so profitable for the state, I don't see it changing anytime soon."
Contact Ryan Woodard at 394-8412 or ryan.woodard@rapidcityjournal.com

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