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Colleges look for better way to alert students

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buy this photo Seth A. McConnell The use of text messaging is seen as one of the most effective means to broadcast emergency messages on college campuses. (Photo illustration by Seth McConnell)

RAPID CITY - The sooner, the better.
That was the message South Dakota Board of Regents members sent to the emergency alert systems task force Thursday morning.
"This isn't something we can study for two years," board president Harvey Jewett said. "If we're doing nothing but holding meetings and something happens, we'll look like idiots."
The task force was recently formed to analyze ways schools can revamp current emergency alert systems and possibly form a system-wide process that all schools will use.
Monte Kramer, system vice president for Administrative Services, and Jim Shekleton, general counsel, reported to board members that they were working as quickly as possible to get something in place.
But they are up against several issues, including cost, taking the time to include community emergency officials such as fire and police, and trying to rein in each school as they each search for their own solutions.
Instead of every school doing their own research, Kramer said, he would like to see all institutions working together and with the same companies for a system-wide approach to emergencies.
Kramer said the institutions are trying to be proactive and several have already contacted companies that provide services such as text messaging, voice mail messages, alarms, or e-mail messages to students, faculty and staff.
"I'm trying to slow down everybody a bit and let the system catch up so we don't have multiple systems," which would be more costly, he said. "This does not happen overnight. … But I realize we need to move expeditiously."
Shekleton said there are three basic areas that need attention when it comes to emergency systems.
"We need to have a plan in place … and we need to practice, practice, practice," he said.
There needs to be a system in place at each institution. So far, each school has identified what they currently use, but research indicates that schools need to be doing more and taking advantage of new technology such as cell phones and the Internet.
"In the research, every piece of literature has said that you have to have multiple approaches," Shekleton said, including involving the local community.
Kramer agreed.
"We've got students in class, students out of class, students driving to class," he said. "Also, some faculty will not allow cell phones to be on in class for obvious reasons; in that event, we need sirens and radios in place."
Another issue, Shekleton said, is more communication and identification of students that might pose a threat to others.
He said they could learn from the case of Virginia Tech last April, when a student killed 32 people and wounded many more before committing suicide. The student had a history of mental illness.
"Students are not identified in a consistent fashion as being a threat," he said.
It's important to have a system with a single contact person dealing with all reports of disturbing behavior. The challenge is effectively communicating the information to the appropriate people without violating rights, he said.
"We're reviewing agreements with local law enforcement to establish systematic action that would be consistent with student privacy rights," he said.
Board member Terry Baloun expressed concerns that the task force, as well as the rest of the country, might be spending too much time analyzing research and data and not acting fast enough.
"Are we trying to over-engineer by trying to meet 100 percent of the people?" he asked, in reference to report that a multi-tiered system is needed because students in labs or basement classrooms might not be able to hear a siren or answer a cell message.
Kramer agreed there is probably some over analyzing being done but said that expectations are high.
"People expect that we have systems in place to protect their family members, friends, etc.," he said. "We have to have multiple systems in place; an alarm system on campus is not good enough."
He also noted that school officials must not only alert students, but also provide appropriate information.
"If there's a shooter outside, you don't want them exiting the building," he said. "We need to let them know what's going on."
In an earlier interview, Jerilyn Roberts, the School of Mines campus environmental health and safety manager, agreed that cell phones should be one of the tools used in the event of an emergency.
"I don't think it can be used to tell the full story," she said. "But it's a short amount of information of what to do then."
Ara Bagdasarian, president of Omnilert, which developed e2Campus, said colleges and universities shouldn't be waiting for an emergency to happen before signing up with a company like his.
The e2Campus is designed specifically for higher education institutions and provides alert systems such as text messaging for students. They also provide systems that would automatically dial students' numbers in dorms, faculty phone numbers, trigger alarms and give messages over a P.A. system. More than 300 colleges and universities have signed on.
Text messaging is highly effective, he said.
"The technology is out there; you never know when something's going to happen," he said. "There's no better way to communicate."
The university pays for the service on an annual basis and the student pays a reasonable fee of a couple dollars a year, he said. There is a catch though - students must sign up and give their cell phone number to the university, which has been problematic.
Janelle Toman, director of institutional research, said in an earlier interview that South Dakota universities and colleges are not the only institutions dealing with this issue.
"This is an issue that has claimed the attention of many campuses," she said. "We're very fortunate we've had no serious incidents."
Jewett said it's not too late to find money for a new emergency alert system because they budget cycle hasn't lapsed until the Legislature meets.
"But, we have to have a number, and the sooner, the better," he said.
Kramer said the task force is working toward having a preliminary recommendation to the board by its December meeting.
"We are moving forward," he said.
Contact Kayla Gahagan at 394-8410 or kayla.gahagan@rapidcityjournal.com

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