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Passion Play up for sale

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SPEARFISH - The Black Hills Passion Play, a summer institution in Spearfish, is on the real estate market for $15 million. But it's unclear whether that means the "Passion Play" might end its 68-year theatrical run.
Don Aaker, a Realtor with Century 21 Spearfish Realty, confirmed that the Passion Play property is listed for sale with his office.
He referred further questions to Guido Della Vecchia, who operates the summer production with his wife, Johanna Meier, daughter of Black Hills Passion Play founder Josef Meier. But Della Vecchia declined comment this week.
According to the listing posted on the Century 21 Web site, the Passion Play amphitheater and 23 acres are for sale for $15 million. It makes no specific mention of the business itself being for sale.
The property is surrounded by residential neighborhoods in the fast-growing city. Its location would make it attractive for residential or commercial development. However, Aaker said a number of people in Spearfish would like to see it remain a visitor attraction or theatrical production site.
Lisa Langer, head of the Spearfish Area Chamber of Commerce, said a group of Spearfish area residents are looking at ways to turn the Passion Play property into some type of music or entertainment venue, rather than a residential neighborhood.
"I personally would hate to see that," Langer said. "I don't doubt for one minute that it isn't prime real estate for somebody, however I believe there are many opportunities to keep that amphitheater going, not only with the Passion Play but also with other entertainment venues."
The Black Hills Passion Play, a sweeping outdoor drama of the last days of Jesus Christ, is one of the oldest tourist attractions in the Black Hills.
Josef Meier brought the play to the United States from Germany in the 1930s. In 1939, Meier and his wife, the late actress Claire Hume Meier, found a permanent home for their traveling production on the west edge of Spearfish.
The Passion Play troupe performed every summer in Spearfish. For a number of years, the actors also performed in Florida during winters and toured extensively.
Over the years, the event and the grounds expanded. Today, the Black Hills Passion Play property includes a 6,000-seat outdoor amphitheater and a stage that stretches 350 feet.
At its peak, the Passion Play filled the city with bus tours and travelers three nights a week. In recent years, as Spearfish grew, the religious pageant became a less visible part of the city. But Langer said the Passion Play remains an important part of the city's identity.
In fact, it was the Passion Play that brought Langer to Spearfish back in 1986. A professional actress, she portrayed Mary Magdalene for five years. She ended up staying in Spearfish.
She believes last summer's attendance was up over 2006. It's less visible in the city these days in part because more tour bus companies are opting to take their groups to hotels in Rapid City or other Black Hills cities, rather than in Spearfish.
Contact Dan Daly at 394-8421 or at dan.daly@rapidcityjournal.com

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